About us

Founded by a volunteer.
Built for real visits.

Hospital Directions began with a simple observation: finding the right place should not be one of the hardest parts of a hospital visit.

A family standing together in a hospital registration area
Illustrative photography. Not a customer endorsement.

Matthew Parsons · Founder

A hospital volunteer
saw a better way.

While volunteering at a children’s hospital in East Tennessee, Matthew Parsons recognized a point of friction: people needed help getting from where they were to where they needed to be.

That experience led him to create Hospital Directions. Built around real-world examples and real-world instructions, the app helps people get from point A to point B using recognizable landmarks, familiar words, and clear next steps.

That can mean finding the correct entrance, searching for “blood draw” instead of a technical department name, or knowing that registration comes before a trip to the lab when the hospital requires it.

Practical help. Not more complexity.

The goal is an affordable, adaptable wayfinding tool that can change with the hospital—without asking visitors to download another app.

Direct access. Clear responsibility.

Contact Matthew to talk through your campus, the questions your visitors ask, and what a useful first release could look like.

Learn more and schedule a demo

What guides the product

Keep the person
in the directions.

Simple enough for a first visit. Specific enough to be useful on your campus.

01

Speak like a person.

Use familiar landmarks and everyday search terms alongside the hospital’s department names.

02

Include the first stop.

Add hospital-specific guidance for registration, wristbands, and check-in locations where needed.

03

Keep it affordable.

Focus the scope on helpful routes and clear instructions, without a beacon network for the core experience.

04

Make change manageable.

Update destination names, check-in notes, and route instructions as the campus changes.

Hospital Directions is an independent company. The founder’s volunteer experience does not imply a hospital endorsement. Riverview is a fictional demonstration, not a customer case study.

See the approach in Riverview (opens demo in a new tab)
A family talking with staff at a hospital reception counter

A clearer way forward

Let’s walk through
your hospital.

Tell us about your campus and the visitor journey. We’ll show you how Hospital Directions could help.

Schedule a demo today Reach out to learn more. No patient information needed.